PlayStation Stars Loyalty Program Ends After 3 Years

Sony has announced the discontinuation of its PlayStation Stars loyalty program, less than three years after its launch. As of today, the program is closed to new members, and current members who choose to cancel their membership will be unable to rejoin. Upon cancellation, all reward points will be permanently deleted.

Existing members can continue earning points until July 23, 2025, and have until November 3, 2026, to redeem any remaining balance. Sony has assured that PlayStation Stars' Digital Collectibles, such as the 3D digital model of a Jim Ryan bobblehead, will remain accessible for the foreseeable future despite the program's end.

Grace Chen, PlayStation's vice president of network advertising, loyalty, and licensed merchandise, stated on the PlayStation blog, "Since launching the program, we've learned a lot from evaluating the types of activities our players respond best to, and as a company, we are always evolving with player and industry trends. Through this evaluation, we have decided to refocus our efforts and will be winding down the current version of PlayStation Stars. We will continue to evaluate our key findings from this program, and are looking into ways to build upon these learnings."

Sony did not mention any replacement for the scheme, and the specific findings from running PlayStation Stars remain unclear.

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PlayStation Stars, launched in July 2022, was designed to reward PS5 owners with points that had real cash value based on their spending in the PlayStation Store. Additionally, members could earn points by completing various tasks, such as surveys, or trying out different games or system features. This program served as a competitor to Microsoft's Xbox Rewards, though both programs have seen changes over time that have made them less lucrative for users.

The service faced a month-long outage last summer, and in October, Sony introduced several changes to PlayStation Stars, including reducing the points expiration period from 24 months to 12 months and removing PlayStation Plus membership purchases from being eligible for points. Now, the entire program is set to be phased out entirely.