How a 15-Year-Old Meme Helped Shape Cyberpunk 2077's Quest Design

Unconventional Inspiration: How a 15-Year-Old Meme Shaped Cyberpunk 2077's Quest Design

The creative process in game development often draws from unexpected sources. A senior member of CD Projekt Red recently revealed a surprising influence on Cyberpunk 2077's quest design: a meme, over 15 years old.

Paweł Sasko, Quest Director, explained his unique approach:

"When crafting scripts and text, I use music—often instrumental or tracks with strong beats—to maintain focus. I've listened to 'Epic Sax Guy 10h' far more than I'd like to admit. It provides incredible focus and mental clarity."

This seemingly random meme, while not explicitly detailed, profoundly impacted the team's narrative structure, player engagement, and even the game's tone. The developer's comments highlight the value of diverse inspiration in modern game design.

By incorporating elements of internet culture, CD Projekt Red created a more relatable and authentic experience. This unconventional method contributed to the game's acclaim as a groundbreaking open-world RPG.

This approach reflects CD Projekt Red's commitment to blending exceptional storytelling with advanced technology. Their consistent innovation and adherence to core values resonate deeply with players. The use of a long-forgotten meme underscores their willingness to explore unconventional ideas and think outside the box.