AMD unveiled its next-generation graphics cards, the RX 9070 and RX 9070 XT, at CES 2025, but intriguingly, neither of these RDNA 4 graphics cards made an appearance during AMD's keynote. Despite this, vendors on the show floor displayed their new cards, albeit with redacted specifications.
David McAfee, VP & GM of Radeon Graphics and Ryzen CPUs, took to Twitter/X to announce that both the RX 9070 and RX 9070 XT are slated for release in March 2025. "Radeon 9000 series hardware and software are looking great and we are planning to have a wide assortment of cards available globally," McAfee stated. "Can’t wait for gamers to get their hands on the cards when they go on sale in March!"
While the launch month is now confirmed, AMD has yet to disclose specific details such as specifications or pricing. It's widely speculated that the RX 9070 and RX 9070 XT will compete in the same price and performance segments as Nvidia's upcoming RTX 5070 and RTX 5070 Ti, set to launch in February.
Interestingly, reports suggest that stock of the RX 9070 and RX 9070 XT has already reached retailers and is in the hands of reviewers and critics. eTeknix has confirmed receiving review samples of these upcoming graphics cards.
The situation has sparked speculation that AMD may have delayed the official launch to directly counter Nvidia's RTX 5070 and 5070 Ti, allowing for a head-to-head comparison. There's also speculation that pricing pressure from Nvidia might have influenced AMD's decision to delay the RX 9070 lineup's official release.The lack of detailed information about the new AMD graphics cards has led to a somewhat confusing launch narrative. A report from June 2024 highlights Nvidia's dominant position, holding 88% of the discrete GPU market, while AMD captures just 12%.
With no other company challenging Nvidia in the mid-range or high-end consumer graphics card market, AMD must strategically position its RX 9070 lineup to make inroads into Nvidia's market dominance.