The Best Places to Buy LEGO Sets in 2025

LEGO's enduring appeal has expanded beyond childhood, captivating teens and adults alike. The complexity, versatility, and sheer variety of LEGO sets have grown dramatically. Sets range from playful builds to elaborate display pieces and even home décor items.

This surge in popularity, however, presents challenges for buyers. The sheer number of sets, coupled with LEGO's practice of retiring sets (even popular ones) to make way for new releases, creates a competitive resale market with inflated prices. Add to this the inherent cost of LEGO, which has steadily increased, and finding the desired set at a reasonable price becomes a significant hurdle. The 7541-piece Millennium Falcon, for example, launched at $800 and now commands even more.

Strategic shopping is key to navigating this landscape. Below, we outline the best places to buy LEGO sets in 2025 and the optimal times to snag deals.

Online LEGO Shopping Destinations

LEGO Insiders Program### LEGO Store

4See it at LEGOThe Best Discounts### Amazon

2See it at AmazonAccepts LEGO Insider Points### Target

1See it at TargetExclusive Deals### Walmart

0See it at Walmart

The official LEGO Store offers the most comprehensive selection, easily searchable by theme, price, and rating. Its responsive customer service and LEGO Insiders program (with perks like early access and exclusive sets) are significant advantages. The point system, where every dollar spent earns 6.5 points redeemable for future purchases (effectively a 5% discount), is particularly attractive, especially during double-points promotions.

Amazon, Target, and Walmart provide alternative online options, often offering modest discounts, although they lack the LEGO Insiders program and exclusive sets. The LEGO Store usually charges full price unless clearing out older inventory.

Where do you prefer to shop online?

AmazonWalmartBest BuyTargetCostco / Sam's ClubOtherAnswerSee Results

Ultimately, careful comparison shopping is essential. Weigh the potential discount at Target against the LEGO Store's points system and exclusive offerings.

Locating Retired Sets

For retired sets, unofficial marketplaces like eBay, Craigslist, and Facebook are the only options. Expect higher prices, and be prepared to negotiate.

In-Store LEGO Shopping

Brick-and-mortar stores offer a hands-on experience. The LEGO Store mirrors its online counterpart, including the Insiders program and interactive features. Target and Walmart also carry LEGO, while Gamestop and Barnes & Noble offer niche selections. Discounts are less frequent in smaller stores, but checking for recently retired sets is worthwhile.

Timing Your LEGO Purchases

Beyond standard box-store discounts, LEGO sales are infrequent. However, key dates to watch include May 4 (Star Wars Day) and March 10 (Mario Day), often featuring double points or special offers. Year-end clearance sales and events like Black Friday, Cyber Monday, and Amazon Prime Days also present opportunities.

How much are you willing to spend on a LEGO set?

$25$50$75$100+AnswerSee Results