Activision's latest Call of Duty promotion ignites player fury. A recent tweet advertising a new store bundle has drawn intense backlash, amassing over 2 million views and thousands of critical responses. The controversy stems from Activision's perceived prioritization of in-game purchases over addressing widespread technical issues plaguing both Warzone and Black Ops 6.
The outrage is fueled by persistent cheating problems, particularly in Ranked Play, and ongoing server instability. Prominent players, including Scump, have voiced their concerns, declaring the franchise's current state as its worst ever. This sentiment is echoed by a significant drop in Black Ops 6's Steam player count – a decline exceeding 47% since its October 2024 release. The lack of acknowledged response from Activision to these serious concerns has prompted many players to express their frustration and even abandon the game.
The contentious tweet, promoting a Squid Game themed bundle, was posted on January 8th. It quickly became a focal point for criticism, with players like FaZe Swagg urging Activision to address the core gameplay issues. CharlieIntel highlighted the broken state of Ranked Play, while others, such as Taeskii, vowed to boycott future purchases until the anti-cheat measures are improved. The situation underscores a growing disconnect between Activision and its player base, raising serious questions about the future of the Call of Duty franchise.