Flexion and EA to partner up and bring the publisher\'s hit mobile catalogue to alternative app stores

Flexion and EA's renewed partnership expands EA's mobile game library to alternative app stores, increasing accessibility beyond Google Play and the iOS App Store. This signifies a significant shift in how major publishers view opportunities outside the Apple and Google duopoly.

The rise of alternative app stores has been a prominent theme this year, particularly since Apple's concessions in regions like the EU. Flexion, having previously brought Candy Crush Solitaire to these alternative platforms, is now extending its collaboration with EA to include a broader selection of EA's mobile titles.

Until recently, the iOS App Store and Google Play dominated mobile game distribution. However, legal challenges forcing Apple and Google to address anti-competitive practices have paved the way for alternative app stores to flourish. This benefits players, as many of these new platforms offer substantial incentives to attract users.

The Epic Games Store's free game program exemplifies this trend. While Flexion's partners may not offer identical incentives, greater flexibility in policies, previously rejected by Apple and Google, is anticipated.

EA's participation holds significant weight. Their influence as a major player in the gaming industry suggests that the shift towards alternative app stores is gaining momentum and will likely benefit smaller developers.

Currently, the specific EA games slated for these alternative stores remain undisclosed. However, titles like Diablo Immortal and other Candy Crush games are plausible candidates.