Marvel Denies Using AI to Create The Fantastic Four: First Steps Posters, Despite One of Them Appearing to Show a Man With 4 Fingers

Marvel denies AI involvement in "Fantastic Four: First Steps" poster creation, despite fan speculation. The marketing campaign for the film launched this week with a trailer teaser and several social media posters. One poster, however, sparked controversy due to a seemingly four-fingered man.

Further fueling speculation, fans pointed out duplicated faces, inconsistent gaze directions, and oddly proportioned limbs, all commonly associated with AI-generated imagery. Despite this, a Disney/Marvel spokesperson confirmed to IGN that AI was not used.

Several theories attempt to explain the four-fingered anomaly. One suggests the missing finger is hidden behind the flagpole, while another attributes it to simple Photoshop errors. Similarly, repeated faces might be a result of common post-production techniques like copying and pasting background actors, rather than AI generation.

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Marvel's lack of a direct explanation leaves room for continued debate. The incident highlights the increasing scrutiny surrounding AI use in film marketing and the potential for misinterpretations. Regardless of the cause, the controversy will likely increase the examination of future promotional materials.