The most profitable gacha games of January 2025 have been named

January 2025 Gacha Game Revenue: Genshin Impact Leads the Pack

The gacha game market continues to thrive, with January 2025 revenue figures revealing some interesting trends. Genshin Impact, boosted by a major update featuring the Pyro Archon and the highly anticipated Mawuika banner, saw a remarkable surge in revenue, more than doubling its December 2024 earnings to a staggering $99.4 million.

Image: ensigame.com

Trailing behind Genshin Impact, Pokemon TCG secured a strong second-place finish with $64 million in revenue. Love and Deepspace, a popular "female gacha" title, rounded out the top three, generating $55.2 million.

Honkai Star Rail experienced a dip in earnings, reaching $50.8 million, while Zenless Zone Zero saw a significant decrease, with revenue halved from $57.9 million in the previous month to $26.3 million in January.

It's important to note that this ranking considers only mobile platform revenue. Furthermore, the data incorporates a multiplier for Android revenue in China, as Google Play is unavailable in that market, using iOS revenue as a basis for estimation.