Royal Kingdom recruits LeBron James, Kevin Hart, and top celebrities for new ad campaign

By now, if you've spent any time on YouTube, you've likely encountered advertisements for Dream Games' Royal Match. The thrilling adventures of King Robert have significantly boosted the popularity of this match-three game. However, its sequel, Royal Kingdom, is taking a fresh approach with a star-studded celebrity advertising campaign.

While celebrity endorsements are not new, Dream Games is targeting a broad audience with their latest ads. From LeBron James showcasing his love for reading while sneakily playing Royal Kingdom, to Kevin Hart humorously enlisting an acting school to cover his roles so he can spend more time on the game, the campaign covers a wide range of interests.

Royal Kingdom follows the successful footsteps of Royal Match, another hit from Dream Games. The aim is clear: to attract players beyond the typical match-three gaming community.

Although Dream Games' achievements might not yet rival those of giants like King and their blockbuster Candy Crush, they have been making significant strides in the mobile gaming world. Unlike other celebrity collaborations, such as Supercell's Clashamania event with the WWE which focused on a specific niche, Dream Games is broadening its appeal.

In terms of business, Royal Kingdom and Royal Match are currently major successes in Türkiye. Beyond commercial success, features like wifi-free gameplay have resonated well with players globally.

If Royal Kingdom doesn't challenge you enough, don't worry. We've put together a curated list of the top 25 best puzzle games on iOS and Android to keep your mind engaged, no matter your skill level.