Exclusive: Doug Bowser on Nintendo's Future in San Francisco

Nintendo is set to excite fans with the opening of its second official store in the United States today, May 15, located at 331 Powell Street in San Francisco's Union Square. This new addition, dubbed Nintendo San Francisco, comes on the heels of the successful Nintendo NY, formerly known as the Nintendo World Store, which underwent a major renovation and rebranding before its 2016 reopening.

IGN had the opportunity to visit the new San Francisco store to explore what Nintendo has on offer. Additionally, we sat down for an exclusive interview with Nintendo of America's President, Doug Bowser, to delve into the reasons behind choosing this moment to open their first West Coast store.

Nintendo of America President Doug Bowser is gearing up for the much-anticipated launch of the Switch 2, set for June 5. During our conversation, we pressed Bowser for details on the Switch 2's launch availability in the U.S., the debated Game-Key Cards, and more. Stay tuned for more insights into what promises to be a thrilling new chapter for Nintendo.