Zenless Zone Zero 创收再创新高，功归 Hoshimi Miyabi

HoYoverse's mobile hit, Zenless Zone Zero, continues its impressive market performance. The recent 1.4 update, "And the Starfall Came," propelled the game to a record-breaking $8.6 million in daily mobile player spending, surpassing even its launch day revenue in July 2024.

According to AppMagic, Zenless Zone Zero's total mobile revenue has now exceeded $265 million. Update 1.4's success is attributed to the introduction of new characters like Hoshimi Miyabi and Asaba Harumasa, alongside enhanced gameplay, new areas, and game modes, all driving increased player spending.

The free availability of Harumasa as a promotional character, coupled with a focused banner featuring Hoshimi Miyabi, significantly contributed to this revenue surge.

This update's impact on player engagement was remarkably sustained. Unlike typical post-update spending dips after a week, Zenless Zone Zero maintained over $1 million in daily revenue for more than 11 consecutive days, and even exceeded $500,000 per day two weeks after the update's launch.

While a significant achievement, Zenless Zone Zero's revenue still lags behind HoYoverse's flagship titles, Genshin Impact and Honkai: Star Rail.