
When medieval zombie survival game God Save Birmingham debuted its 8-minute "gameplay" trailer in April, reactions were sharply divided. While some praised its ambitious vision, others questioned its legitimacy—criticizing polished animations that appeared more like pre-rendered footage than authentic gameplay. Detractors even likened it to infamous disaster The Day Before, branding it a potential "scam."
For context, The Day Before became gaming's most notorious failure—a supposed "next-gen post-apocalyptic MMO survival game" that launched as a broken extraction shooter, earning a damning 1/10 from IGN. Its servers shut down just four days after its Early Access release, cementing its status as a cautionary tale.
Following the backlash, Korean publisher Kakao Games and developer Ocean Drive showcased a playable demo at PAX East and released updated footage to clarify the game's actual development stage. While this helped temper some doubts, comparisons to The Day Before persist—a connection Ocean Drive's leadership surprisingly embraces.
When interviewing CEO Jae Kim and publishing head Jungsoo Lee, we expected defensiveness about these allegations. Instead, they welcomed the parallel. Read on to discover their unexpected perspective on why this association might benefit God Save Birmingham in the long run.