NBA 2K All Star to launch at the end of next month, bringing the top-flight basketball sim to mobile

NBA 2K All-Star, a mobile adaptation of the popular basketball simulation game, is launching in China on March 25th. This collaboration between Tencent and the NBA aims to bring a live-service version of the franchise to mobile players in the East.

The increasing popularity of mobile gaming has led to a surge in AAA sports simulators on mobile devices. While the presence of sports sims on mobile isn't unexpected, the Tencent and NBA partnership to bring the NBA 2K series to China is noteworthy. Basketball enjoys immense popularity in China, attracting a massive viewership and fanbase annually.

Given this context, the arrival of NBA 2K All-Star on mobile is less surprising. However, the game's unique approach, lacking the usual yearly branding (like 2K24, 2K25, etc.), raises intriguing questions. Will this be a long-term live-service title? Only time will tell, as the game launches on March 25th in China.

Shoot for the Hoop

Currently, details about NBA 2K All-Star are scarce, leaving much to speculation. However, even speculation offers insight. The NBA's increased mobile presence is evident with the recent release of Dunk City Dynasty, another collaboration with the organization.

While some ventures, such as NBA All World, haven't met expectations, the overall trend suggests mobile gaming is becoming a key avenue for the NBA to engage fans.

For those interested in staying ahead of the curve in gaming, our regular "Ahead of the Game" feature highlights upcoming releases worth checking out.