宝可梦获评2024年日本最具影响力娱乐品牌

A recent GEM Partners survey reveals Pokémon's commanding lead in brand reach across seven major Japanese media platforms. The annual ranking, based on a unique "reach score" that measures daily brand interactions across various media (apps, games, music, videos, manga), awarded Pokémon a top score of 65,578 points. The survey sampled 100,000 individuals aged 15-69 monthly.

Pokémon's dominance stems largely from its App Games category performance, scoring 50,546 points (80% of its total score). This success is attributed to the enduring popularity of Pokémon GO and the recent launch of DeNA's Pokémon Trading Card Game Pocket. Further contributions came from Home Video (11,619 points) and Video (2,728 points) categories. Strategic collaborations, like the Mister Donut partnership, and the rising popularity of collectible card games also significantly boosted reach.

The Pokémon Company's 2024 financial results underscore this success, reporting sales of 297.58 billion yen and a gross profit of 152.23 billion yen. These figures solidify Pokémon's position as a leading and rapidly expanding brand within Japan.

The Pokémon franchise encompasses a wide range of media, including video games, animated shows and films, trading card games, and other products. Managed collaboratively by Nintendo, Game Freak, and Creatures (under The Pokémon Company, established in 1998), the brand's integrated approach ensures consistent brand management.